Finally, Netflix is broadening its horizons and pushing the boundaries of their capabilities by offering interactive content in the latest release of Stretch Armstrong and the Flex Fighters. They’re doing this by using the branching feature, also known as Choose-Your-Own-Adventure storytelling. They allow you, the viewer, to choose what happens at a few key moments throughout the show. Having the ability to change the storyline based on the viewer’s response helps create a more engaging and unique experience for each viewer.
Netflix Interactive Content
Netflix’s website states, “Interactive content is a fun new way to experience Netflix. In each interactive title, you can make choices for the characters, shaping the story as you go! Each choice leads to a different adventure, so you can watch again and again, and see a new story each time.“
If you have a Netflix account, I’d highly recommend checking out Stretch Armstrong: The Breakout and giving this new Interactive experience a shot. It’s not to say this is for everyone, this is entertainment, and sometimes people just want to watch and enjoy it without really having to think or make a decision. But I think it would be pretty cool if we could decide how Scar reacted to Mufasa’s desperate cry for help in The Lion King, or decide Jon Snow’s next move in an episode of Game of Thrones. I’m anxious to see how well this new Netflix interactive show does with its youth audience. I imagine it’ll do well, but only time will tell.
Watch the Netflix Stretch Armstrong: The Breakout interactive show below. This is only a preview of what you can expect to see. If you want to try it out, you need to log in or create a trial account here – and don’t forget to let your kids try it out too! If you don’t enjoy Stretch Armstrong, you can also create-your-own-adventure in Buddy Thunderstruck: The Maybe Pile or Puss in Book: Trapped in an Epic Tale.
And I also just heard some rumors about Netflix working with Telltale Games on an interactive version of Minecraft. I’ll post about it as I hear more, but for now, check out the demonstration of the Stretch Armstrong interactive experience.
*this is a recording of the interactive experience
What do you think about interactive video in drama or action shows/animations like this? Have you tried IV out yet? Do you think Netflix will offer interactive shows that won’t be animation? When do you think other platforms will offer interactive experiences like this?