Learn How To Make Interactive Videos!
By now it should be clear that your business needs to use video. Video is applicable at every stage of your buyer’s journey or when supporting your customers, and it’s one of the first pieces of content your prospective employees see. Topping that, it’s only getting bigger.
Have you wondered how to make interactive videos? With platforms like Netflix, Hulu, and Youtube offering some interactive features and shows, more and more video producers, marketers, educators, and training professionals are jumping on the interactive bandwagon, and so should you. I’ll help guide you through some important steps you need to consider when developing your interactive video content. To help you be efficient with your time and efforts, consider taking the below steps before jumping in.
Learn How to Make Interactive Videos Starting with at the Foundation
1- You need to have a plan. What are you trying to accomplish? Start by developing the foundation and strategy for your interactive video journey. Then develop a script and outline of your IV video. You can use a pen and paper, but also consider opening an account on LucidChart.com. Use Lucid to help develop the branching layout of your interactive journey and also for organizing your sales/marketing plans and account management strategy. Alternatively, you can use google forms as seen in this quick tutorial video.
It’s important to produce your video with IV strategy in mind. For example, if there will be a button inside the video, make sure to leave space for it while filming and editing. If you want to create a branching or Choose-Your-Own-Adventure scenario, come up with an outline before you get started. Only move forward after you’ve completed an outline of the user experience and finished filming and editing the video(s) that you’ll be using throughout their interactive journey. Alternatively, you can use pre-existed videos as well.
2- Set up and activate an account with an interactive video provider like HapYak, Wirewax, Rapt, or Vidyard. Your static linear videos won’t be nearly as engaging as interactive videos are, so you need access to some interactive software. Right now, HapYak has an enterprise plan for $30,000 a year and a new HapYak Go plan for only $20 a month, or you can go with Wirewax Basic for $69 a month. As you will see, HapYak is a platform full of interactive tools whereas Wirewax’s basic plan primarily gives you branching capabilities. The instructional video above is meant for HapYak prospects and customers. You absolutely need access to interactive video software if you want to make interactive videos.
Hosting and Uploading
3- Now that you have the video(s) you’ll be using and access to HapYak’s studio, the next step is to upload your MP4 file or use a YouTube or Vimeo embed code. HapYak works with most major video players. It’s easy to load your file directly into HapYak’s portal, and although it does it pretty quickly, I’d still consider using a YouTube embed code because of their audience reach.
4- Add your interactive elements such as hotspots – invisible overlays, a menu with chapters, clickable buttons, branching, and more. Select the interactive tool you’d like to add to the video by clicking on it in the toolbar. Position it over the appropriate area of the video and set how long it’ll appear on the video. Finally, adjust any other options depending on your use-case. You should have outlined any interactive elements that will appear inside of the video during the first step.
One End is Another New Beginning
5- Share and Engage. When you are done with your video, you will generate a new embed code. Add the video embed code to any page or blog post on your website and captivate your audience’s attention like never before. Share the link by email, on social media, or create ads that lead your audience to your interactive content. From here, you can rely on robust analytical reporting to measure your results. Evaluate the results, adjust your strategy accordingly, and improve your video strategy moving forward. Repeat for future video projects.
There could be a few additional steps that you can technically add into the mix but this is a good framework that demonstrates how to make interactive videos.
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