By now you have most likely heard about Facebook’s latest purchase, the interactive live video company Vidpresso who primarily works with TV broadcasters and content publishers.
Facebook Interactive Live
The move supports Facebook’s initiative to invest and further develop their video strategy and services, especially Facebook Live. Working with Vidpresso, Facebook viewers can engage in live video polls, comments, graphics, and other interactive elements directly inside Facebook live video. Vidpresso is already working with organizations like BuzzFeed, TED, and Nasdaq, so it’s no surprise Facebook was also interested in them.
In one of Vidpresso’s latest statements, they said, “That’s why we’re joining Facebook. This gives us the best opportunity to accelerate our vision and offer a simple way for creators, publishers, and broadcasters to use social media in live video at a high-quality level.”
To add fuel to the fire of major players investing in IV, I also have to call attention to Kaltura and Rapt Media. A few months ago one of the leading OVP providers, Kaltura, bought Rap Media, an interactive video provider.
So this latest investment from Facebook makes them the last major player to add some form of video interactivity to their business model. By doing so, this move helps them better position themselves against Vimeo and YouTube with their live streaming services. We know how impactful video is. If the goal is to keep the audience engaged on websites, then interactive video is a no-brainer.
I’m interested in hearing from you. What do you think about Facebook making this investment in Vidpresso? And second, when do you think interactive video is really going to take off?
Comment down below with your thoughts and don’t forget to connect on social media.